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Jane Iredale Cosmetics

In 2022 Jane Iredale launched a new brand identity, including new packaging, a new website, and expanded DTC advertising.​ With VP Creative Director Caitlin Clingman, we expanded the Jane Iredale content library as their exclusive campaign producer from 2021-2023. 

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ART DIRECTION

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SOCIALS

AMAZON STOREFRONT TAKEOVER

SUCCESS METRICS

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+20%

Retail Sales 

Jane Iredale opened 396 new partner doors in 2023, a 41% increase versus 2022, representing a 93% jump in revenue.

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+16.8%

YoY Customer Growth

Most notably, janeiredale.com has experienced a 16.8% year-over-year gain in customers new to Jane Iredale.

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